By the end of this module, you’ll know how to identify the values, fears, and desires that shape your audience’s behavior. You’ll discover how to build emotionally-driven buyer personas using real-world data, and why understanding psychographics is the secret to crafting messages that hit home.

In this module, you’ll master how to speak AI’s language in a way that evokes emotion. You’ll explore prompt formulas tailored to different audience types, learn what to avoid when writing prompts, and build a personalized set of emotionally-charged prompt templates that you can use anytime you need to write ad copy that resonates.

Get ready to unlock the psychology behind scroll-stopping hooks. You’ll explore what makes a great first line, practice using story-based and shock-based openers, and use AI to generate multiple hook variations. After this, you’ll have a ready-to-use collection of high-performing intros for any ad campaign.

This module teaches you how to transform rough AI output into polished, persuasive copy. You’ll practice giving your copy a human voice, improving clarity, and tightening emotional impact. Along the way, you’ll create reusable prompt templates and develop a simple editing loop that turns average ads into winners.

Here, you’ll discover how to validate your messaging before spending big. You’ll learn which performance metrics matter most, how to design quick, low-cost A/B tests, and how to use AI to analyze the results. The goal is a repeatable process that helps you confidently scale what works—and drop what doesn’t.

This final module equips you with the tools and systems to produce better ads, faster. You’ll be introduced to top AI copywriting platforms, learn how to streamline your creative workspace, and set up a swipe file and prompt library you can draw from daily. You’ll also discover how to link AI with analytics tools to close the loop on performance.